Audiomack Looks Towards Soca
Tanya Lawson, Director of Afrobeats and Caribbean at Audiomack, says the American platform has been dedicated to working on showcasing the variety of musical talents from the Caribbean islands.
“Music is a melting pot of many different and beautiful genres of music. Therefore, everyone at Audiomack isn’t only fans of Hip Hop or R&B but also genres such as listens to Rock, Afrobeats, Soca, Punjabi, Zouk, Kompa, and a lot of other types of sounds. Music is everything, so what makes us so unique is that we focus on everything,” Lawson said to media house Loop Jamaica.
Audiomack already operates in Jamaica with a focus on Reggae music but now is currently focused on establishing a presence with Soca artistes in Trinidad and Tobago, and other Caribbean islands Grenada, St Lucia, Barbados to name a few.
With a growing excitement from fans in the US and all over the world, the sounds of the islands are a hot commodity that the team at Audiomack strategises with the brand’s signature streaming prowess and ethical branding to increase the overall awareness of the sound.
Audiomack has a wide base of listeners under 34, which makes up nearly 85 percent of the audience on the platform, allowing new fans of Caribbean genres of music to grow and appreciate the diverse sounds of the culture.
In conjunction with co-founders Dave Macli and David Ponte, Lawson is on a mission to make the many sounds of the island heard throughout the world in many different and uber-creative ways.
With prominent dedication, branding prowess, and execution, their goal is on expanding and increasing awareness for Caribbean music.
Comments
Post a Comment