Spotify decision to make its platform available in Trinidad and Tobago and the Caribbean region is one that should be applauded. At their last month Stream On launch event, they announced services to over eighty new markets expanding to additional one billion customers. They also announced their Audience Network which will accommodate cross-advertising between music and podcasts. This new move from the most popular digital platform in the world is welcomed by Soca music lovers throughout the Caribbean region, as for a long time their has been complaints coming from Soca Music Tv supporters and creatives in the industry living in the region about no access to Soca Music Tv Soca Top 100 hosted on Spotify. So with this new availability to the platform there is an expected increase revenue for podcasters in the region through per stream advertising. Spotify has exclusive podcast deals with Barack and Michelle Obama and comedian Joe Rogan who reportedly got paid over one hundred million dollars for his content.
The creative industry in the Caribbean is urged to take advantage of this opportunity, since there has been increase in more of our people who are developing intellectual property specific to the niche audiences in the region. As Spotify grows so will creators who use its platform. The Spotify Audience Network will bring money to creators and with popularity hosts can encourage their local advertisers to take advantage and extend their audience reach.
By Jason Diaz (Soca Music Tv)
Great idea just give it time soon we will get there,you doing a fantastic job,an all soca lovers are behind you.stay bless my brother!!!!!
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